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How We Select Sites
for ForwardYourResume.com
We select sites for evaluation on the
basis of site traffic (based on data obtained
from Web site measurement services), sales volume,
or our determination of a site's popularity or
relevance in a given category. We may also include
a site when, based on our experience, we deem
it to be of particular interest and one job seekers
should know about. In every case, we follow a
consistent evaluation procedure.
Using an in-depth checklist, we take note of all
aspects of a site's credibility, usability, cost,
content, etc. During our evaluations, we also
anticipate discovery-exploring to find what is
special, unique, and new about a site. Using these
two approaches, we offer an overall sense of the
total experience at each site we evaluate.
Works In Progress
Web sites are works in progress, evolving as new
technologies and e-commerce strategies emerge.
That is why we revisit and, as necessary, reevaluate
sites on a regular basis, as job seekers' expectations,
and ours, change. It should be noted that it is
always possible that problems we found might have
been addressed since our last site revisit.
What We Look For
ForwardYourResume.com evaluates the credibility,
usability, cost, and content of resume distribution
Web sites. What we look for in a specific site
varies to some degree, depending on the type of
services and/or information offered. Although
the criteria outlined below generally apply across
the board, individual components may be judged
more or less important for different categories.
When assessing credibility, the disclosure of
sources of advice and of a site's relationships
with advertisers and other sponsors is considered
critical when reviewing service and information
sites.
The 5-Star ratings reflect our evaluations
of the best and worst features within a specific
category, so ratings of sites in different categories
are not directly comparable. Over time, we will
make changes to our criteria to reflect improvements
in technology and our own changing expectations.
Credibility
The credibility score reflects our evaluation
of a site's explanation of privacy, security,
and customer service policies, and the disclosure
of pertinent business-related information.
Privacy and Security
A clear privacy policy statement describes the
type of personal information collected from a
customer, the reason that information is collected,
and who will have access to the information.
The better sites:
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Do not share any information
with third parties unless the job seeker gives
explicit consent. |
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Have a clear security policy
statement describing the strategy employed
by the Web site to ensure the safety of a
job seeker's credit card and personal information.
Sites should use state-of-the-art security
(for example, SSL). When placing an order,
there should be an indication of security
on the screen in the form of a small locked
padlock icon or an unbroken key icon in the
lower left- or right-hand corner of the browser.
Additionally, the "http" URL designation
in the address window of the browser should
change to "https" (note the added
"s") when you are working in a secure
section of the Web site. |
Services
A clear customer service policy describes how
and when a representative may be contacted. Customer-focused
services should be provided to enhance the end
user's process, including a telephone number,
an e-mail address, and a "snail mail"
address. Service should be available for reasonably
extensive hours (for example: 5 days a week for
at least 8 to 10 hours a day). A Help or Frequently
Asked Questions (FAQ) section should be available.
Resume distribution services should send an e-mail
confirmation of an order and notification of when
resumes are distributed to recruiters, etc. Any
fees for additional services should be reasonable.
The better sites:
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Offer customer service on a
toll-free phone line. |
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Send an e-mail confirmation
of an order and notification of distribution
or posting. |
Disclosure
Site identification
Site identification information should include
a telephone number, ground address, and an e-mail
address. Company ownership and/or affiliations
should be clearly identified.
The better sites:
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Provide assurances that advice,
information, and tools found on the site are
objective/unbiased and state accurately the
number of recruiters presently using the service. |
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Have few, if any, disclaimers. |
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Limit legal jargon. |
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Accept responsibility for all
information and advice on the site. |
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Have an especially consumer-friendly
policy for protecting buyer's rights. |
Usability
The usability score reflects our evaluation
of how easily and efficiently a site can be browsed
and searched, as well as the ease of placing an
order.
Design
Each page of the site should be designed and structured
so that job seekers can easily comprehend the
information presented and can easily find what
they need.
The better sites:
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Have a simple and consistent
design. The best designs are those that are
hardly noticed. |
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Have pages that are not too
cluttered, use moderation in color, use color
combinations and typefaces that are easy to
read, and avoid the use of distracting animation.
The pages are organized so that important
information is emphasized, and all information
is grouped and presented in a logical fashion.
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Use consistent organization
across pages. |
Navigation (browsing
and searching)
Whether job seekers want to browse through all
services and information, look at a specific category
of service or information, or search for a specific
service, they should be able to do so easily and
with the fewest number of mouse clicks possible.
The better sites:
· Have clear navigation aids (button bars,
consistent icons, highlighted icons, cursor changes
to different shapes, etc.) on every page that
allow visitors to know where they are on the site
at all times. Clear navigation will also make
it easy for visitors to go where they want to
go and to find their way back to where they have
been.
· Are organized so that visitors can move
around with the fewest number of mouse clicks
(three to four clicks should be the maximum).
· Have links that work and no dead ends.
Content
The content score reflects our evaluation
of the breadth and depth of product and information
categories and choices within those categories,
the amount and quality of information, and the
availability of useful personalized/customized,
special, or unique features. The content score
is not meant to be an assessment of the veracity
or accuracy of a site's content.
The better sites:
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Clearly describe each service
and what is included with it in order to differentiate
it from other choices. |
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Offer additional useful information,
such as reviews, links to related services,
etc. |
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Make it easy to change the quantity
of each item ordered and to remove unwanted
items. |
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List prices clearly. |
Unique Features
These are distinctive features that take advantage
of interactive technologies and make searching
for the right resume distribution service a worthwhile
experience.
The better sites:
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Offer useful, not superfluous,
features that work. |
How We Evaluate:
In the ForwardYourResume.com 5-Star Rating
System, the overall score is a reflection
of our evaluation of a site's credibility, usability,
cost, and content, and how these components come
together to create a satisfying, efficient, and
effective online experience. The overall score
is not necessarily an average of the scores for
policies, usability, and content.
If one or more of these components is considered
to be exceptional, the site may receive a higher
overall score than would be indicated by a simple
average. By the same token, if one of the components
is considered to be very poor, the site may receive
a lower overall score. (The ratings of Web sites
in different product or service categories are
not directly comparable).
The credibility score reflects our evaluation
of the quality and clarity of a site's explanation
of privacy, security, and customer service policies,
and the disclosure of pertinent business-related
information (such as any sponsor or other advertising
relationships). At a minimum, all sites are expected
to use secure servers for processing customer information.
(The content score is not meant to be an assessment
of the veracity or accuracy of a site's content).
Among the reasons companies will receive higher
scores for credibility are:
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Not sharing personal information
with third parties. |
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Providing 24/7 customer service
via a toll-free telephone number. |
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Accepting responsibility for
all information and advice on the site. |
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Having a customer-friendly
policy for protecting buyer's rights. |
The usability score illustrates our evaluation
of how easily and efficiently a site can browsed
and searched, as well as the ease of placing an
order. Among the reasons companies will receive
higher scores for usability are having:
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Consistent, clear-cut design. |
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More efficient and less confusing
navigation. |
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Search engine that is well cross-referenced,
flexible, and "smart." |
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Well-organized browsing capability.
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Simple-to-complete order form
with a "Cancel" button. |
The content score indicates our evaluation of the
breadth and depth of information categories and
choices within those categories; the amount and
quality of information available; and the availability
of useful personalized/customized, special, or unique
features. Among the reasons companies will receive
higher scores for content are:
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Possessing a particularly extensive
selection of services (including one-of-a-kind
items). |
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Having useful product information
not available at other similar sites (for
example, professional or customer reviews
and links to related products). |
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Offering useful features such
as an address book, reminder service, personal
accounts, newsletters, and other features
that take advantage of interactive technologies
that enhance the end user's experience. |
Our goal is to provide
you with:
In-depth, unbiased, real-world reviews of the
sites that will get your resume looked at by top
recruiters Nationwide!
Click here to start
with the top ranked resume distribution Website.
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